Web Development

NexaStore — Headless E-Commerce Platform

4.8s→0.9s Mobile Page Load Time

2.1%→3.8% Conversion Rate

+£1.4M Incremental Annual Revenue

99 Lighthouse Performance

About this Project

NexaRetail was losing $180K/month to cart abandonment caused by a slow, legacy Magento stack. We rebuilt their store as a headless architecture: Next.js storefront pulling from a Laravel API, with Redis caching, CDN-delivered assets, and an AI recommendation engine that personalises product listings per session.

Page load times dropped from 4.8s to 180ms. Conversion rate increased 28%. The platform now handles Black Friday traffic without horizontal scaling.

Web Development

Delivered by RapideKops

Project Details

Client NexaRetail Group

Category Web Development

Stack

Next.js Laravel Redis PostgreSQL Stripe Algolia Cloudflare

The Challenge

The Problem We Solved

A DTC fashion brand generating £8M in annual revenue was constrained by a monolithic Shopify setup that couldn't support their personalisation roadmap, multi-region expansion plans, or same-day fulfilment requirements. Page load times on mobile averaged 4.8 seconds, conversion rates were 2.1% against an industry benchmark of 3.4%, and the marketing team were waiting 6 weeks for developer time to implement new landing pages.

Our Solution

How We Approached It

NexaStore is a composable headless commerce platform built on Next.js 14 with a custom GraphQL storefront API. The frontend achieves Core Web Vitals scores in the top 5% of retail sites, powering AI-driven personalisation (product recommendations, dynamic bundles, and hyper-segmented email flows). A headless CMS gives marketers full control over content and campaigns without developer involvement. Same-day fulfilment is driven by a real-time inventory orchestration engine connected to 3 warehouse systems.

Key Features

AI Personalisation Engine

Real-time product recommendations, dynamic bundles, and predictive search powered by collaborative filtering ML.

Sub-Second Page Loads

Next.js ISR, edge caching, and image optimisation deliver Core Web Vitals scores in the top 5% of global retail.

Headless CMS for Marketers

Marketing team publish campaigns, landing pages, and content blocks without a single line of code or a developer ticket.

Inventory Orchestration

Real-time stock sync across 3 warehouse systems with intelligent routing to guarantee same-day fulfilment SLAs.

Multi-Region Architecture

Edge-deployed storefront serving UK, EU, and US customers from the closest CDN node — localised pricing and shipping included.

Commerce Analytics

Real-time revenue dashboard, funnel analysis, cohort retention, and LTV modelling built into the merchant admin.

Project Timeline

Phase 01

Commerce Audit & Architecture

3 weeks

Audited existing Shopify setup, mapped migration risks, and designed the composable architecture and API layer.

Phase 02

Storefront & CMS Build

8 weeks

Next.js storefront, GraphQL API, headless CMS integration, and AI recommendation engine built.

Phase 03

Integrations & Fulfilment

4 weeks

Payment, loyalty, 3PL, and warehouse integrations; inventory orchestration engine and fulfilment routing logic.

Phase 04

Performance QA & Launch

2 weeks

Load testing at 50× peak traffic, Lighthouse auditing, A/B test setup, and phased traffic cutover.

"We were nervous about moving off Shopify — RapideKops made it seamless. Within 60 days of launch our conversion rate had beaten every target we set. The speed difference alone is staggering."

Olivia Grant

Head of Digital, NexaStore Fashion

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